The times of traditional marketing are long gone. Today, everyone in the market wants to increase their online visibility in the search engines, be it the big businesses or the small business offices. Social media is a great way to get your products and services marketed and in fact, it has become the trend in the last couple of years.
What we will look at now is all about the local business video marketing, where to begin with when it comes to video as a powerful marketing tool for your small businesses, how it helps your business and the varied ways you can video market your products or services.
Statistics About How Video Marketing Is More Effective Than Other Means Of Marketing
When it comes to your local business, your presence in the market needs to be advertised considerably. And video marketing is one of the best ways you can achieve that with. It helps you to visibly talk to the customers, tell them about your business and convince them regarding your products and services.
When you video market, it is greater than 50 percent more likely that it appears among the first entries in the search engine results as compared to text marketing. You will be surprised to know that when you attach a video to an e-mail you are making it 300 percent more effective.
Why Do Your Local Businesses Need Video Marketing?
Video marketing is a very creative and effective means of telling the story of your small business. The combination of text and images conveys the messages much faster and more loudly. Most local businesses may keep away from the ability to create video marketing thinking that the budget is high or it may be due to unawareness of how productive video marketing can be to their businesses. Did you know that videos on sites reduce the bounce rate while increasing the time on site.
Google has a greater tendency to rank video content pages on the top, so it allows viewers to visit these pages more frequently. The video marketing strategy is amazing when it comes to building your brand especially since local businesses have limited accessibility.
In addition, videos with a proper call to action provide a great means improving the search engine optimization of your website. If you evaluate your analytics, it is noticed that sites that contain video content gain much more leads.
Where To Begin Your Video Marketing?
Most often, when it comes to local business firms, you may be unsure as to where to begin your video marketing. It is not necessary that you hire a videographer to create your marketing video. In fact, hiring a professional videographer company can cost you a considerable amount.
You can begin with clicking quality photos with your Android or your personal camera and in sync with your marketing expert can create a video that is really engaging. Remember your videos need to be compelling, eye-catching and converting.
Now it is much easier to share a short video on your products and services on social media. Instagram and Twitter, all have short video sharing services. If you’re branding video is a much longer version than you can feature it on Facebook, Vimeo, YouTube, and your company website, apart from many other sites that allow you to do so.
What Are The Different Video Types That You Can Create?
- Testimonial Style Marketing Videos: If you have the option to receive feedback from clients on the products and services that you have provided, just grab it. Create a small 20-30 second video on this testimonial by the customer and use it as a marketing video.
Ensure that the video is not taken in any noisy area; the audio should be clearly audible such that the viewer can understand and get convinced. Testimonials can have a great impact on the audience.
- Interview Style Marketing Videos: Interview style marketing videos are an awesome way to showcase your local business ideas. It is a more comfortable approach and the question-answer video style is more convincing. Ensure that you cover all the important aspects of your local business in these types of marketing videos.
- Action Style Marketing Videos: Action videos give your viewers a clear understanding of what to expect from your business. Keep it simple and clear. It is important that you are transparent with your clients.
With all the benefits, all you can conclude is that now is the perfect time to either get started with video marketing or hire an expert that can take your video marketing to the next level for your local business.
Call 404-939-5631 To Schedule An Appointment