Little Known Ways To Make The Most Out Of Enterprise SEO
What does SEO do? SEO (Search Engine Optimization) makes the content on your website more appropriate and easier to understand when the search engine comes crawling for your website.
So, how do you ensure that the crawlers pick you up first?
1. Search Engine Optimization
Increase your website’s organic ranking (not paid). Put website on the first page search of engines
Make sure that you are employing the proper usage of appropriate keywords, terms and phrases. Think about them as search terms. If you go on a Google search hunt, what would you type for this?
Use URLs which are search friendly and easy to understand. Never implement the over usage of keywords. Even in 2005, Search crawlers hated the over dosage of keywords.
2. Website Design
People say not to judge the book by its cover, but I feel all of you at one point of time in your life, you must have bought a book because its cover appealed to you, wouldn’t that be the case?
Same goes for the website. Ever came across a site which made you reach to the cross sign on the right hand side top of your window in a few seconds?
Yes, that may happen. To avoid that from ever happening, we highlight the importance of good website design. The website should not only be visibly happy to your eyes, but also easy to navigate and user-friendly.
3. Social Media Marketing
A strong and successful presence on social media websites is what today’s business needs in order to stay relevant in this competitive environment. Websites like Facebook, Reddit, Twitter, Pinterest, YouTube, Google+ are an integral part of a company’s strategies for social media marketing.
The internet users are primarily spending their time on websites like mentioned above, and if your business is not there it is losing a big opportunity of attracting customers. Creating an active and engaged interaction around your business is the hour of the need.
Gone are the days when a customer would snail mail his/her complaint. Now they are just a tweet away, in real time demanding response then and there.
You need to quick and vigilant when it comes to Social Media Marketing. Use of bookmarking and sharing techniques would help under social media marketing.
4. Search Engine Optimization Services are Incomplete Without Engaging Content
Content is the King and great content drives your targeted prospects to your business. Importance of interesting and valuable content is online and on your smartphone.
Users will come on your website with SEO, stay for the website design, easy navigation and will spend quality time with your business online, if they find the information available on the website – informative and useful.
Valuable content not just improves Search engine rankings but also would make your customer/user keep coming back to the website.
Relevant content drives the traffic and generates high quality recall value. Content engages customers and strengthens brand value.
Newsletters, Blogs, Press Releases, About Us; all the content available on the website needs to thoroughly checked and made an interesting read for the user.
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