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Tips On How To Buy Political Advertising

Does Old-School Political Advertising Work In 2016?

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[schema type=”organization” orgtype=”LocalBusiness” url=”https://newwebsitemarketing.com” name=”Agile Marketing Solutions” description=”When it comes to politics, a well-designed advertising campaign can help a candidate get elected. In many ways, buying political advertising is not much different than buying other types of advertising. However, there are many rules that need to be followed in order to ensure that the advertising is in compliance with the FCC’s regulations surrounding political ads.” street=”2905 East Point Street, Suite 91784″ city=”Atlanta” state=”Georgia” postalcode=”30344″ country=”US” email=”hdavis@newwebsitemarketing.com” phone=”404-939-5631″ ]When it comes to politics, a well-designed advertising campaign can help a candidate get elected. In many ways, buying political advertising is not much different than buying other types of advertising. However, there are many rules that need to be followed in order to ensure that the advertising is in compliance with the FCC’s regulations surrounding political ads.

The first thing that you need to do is familiarize yourself with the FCC guidelines on political broadcasting. These rules are quite complex. Because of that, it may take some time for you to master the ins and outs of what is and isn’t allowed. If you have any questions, you may want to consult with a legal advisor to determine whether or not the type of advertising you want to run fits within these rules.

 

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Political Advertising Costs

 

Once you are sure that the advertisement you want to run is in compliance with these political advertising guidelines, you then need to think about where to run the ad. Ideally, you want to get the ad in front of as many potential voters as possible. Most political ads run on a variety of different platforms including television, radio, and newspaper.

 

Is Digital Video Growing Political Influence?

 

These days, online advertising is also a major component in most political campaigns. The majority of candidates purchase advertising on popular websites as well as video ads on major video hosting sites such as YouTube.

 

The best outlet for running an advertisement depends largely upon the candidate and the race. For instance, if you are running an ad for a local position such as sheriff or mayor, the ad will most likely do best on local television stations or on the radio. For larger, statewide or national positions, you may need to look at larger television stations and online advertising.

 

You should also think about the groups of people who are most likely to be swayed by your advertisement. This will allow you to target the content of your ads to those people. For instance, if your candidate is trying to sway the baby boomer vote, the ad needs to address the major concerns that people in this age group have. Alternatively, if they are trying to tap into the younger generation, you need to understand the issues that affect today’s youth and include them in the ad.

 

Defining Political Advertising At Its Best

 

political advertising agency

 

When it comes to how to buy political advertising, there are quite a few different things that you need to keep in mind. First and foremost, you need to make sure that your ad is in compliance with all of the FCC guidelines regarding political advertisements. Additionally, you need to make sure that the ad itself is shown to the right audience and addresses their concerns.

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