Can Online Medical Marketing Expand Your Client Base?
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If someone is new to town or just seeking a new doctor, he or she is likely to check online. Search engines are now so proficient at helping people find what they are looking for that it is only necessary to type in “medical specialists” or “doctors in ___(town desired)” and a list will come up, giving a potential patient information on each listed practice or doctor.
SWOT Analysis in Medical Marketing
However, there are many factors that decide what will appear on that page. A SEO, or Search Engine Optimized, web site is very important to ensure that your name will be in front of as many people as possible when they search the Internet.
Some doctors even have blogs, which are not only informative, but they serve to offer more chances of exposure when someone utilizes a search online.
Streamlining Your Medical Marketing Efforts
Using social media, such as Facebook or Twitter, has also become very acceptable. This is cost effective as well and images on such media can be helpful.
The business of medicine is quite expensive. A practice may think that it cannot afford to spend more to lure patients. Can it afford not to do so?
Transition From Volume to Value Based Medical Marketing
The cost is so little that just one new patient, over a course of a year, can bring back in more than you would spend on this type of endeavor, even assuming that the patient only requires routine visits and not a major disease restorative regimen.
Of course, the Internet is not the only way to get the word out that you are accepting new patients. Word of mouth is still best but is hard to measure. There are ads on television, radio, and in print. However, these will be much more expensive and probably will not reach as many people as often as an online presence.
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