The Power of Visual Content in Your Content Marketing Strategy
[schema type="organization" orgtype="LocalBusiness" url="http://newwebsitemarketing.com" name="Agile Marketing Solutions" description="Content marketing is essential in order for a business or website to succeed online. However, it has become more complicated in recent years and it is now essential to use content marketing growth hacks in order to quickly scale your business." street="2905 East Point Street, Suite 91784" city="Atlanta" state="Georgia" postalcode="30344" country="US" email="firstname.lastname@example.org" phone="404-939-5631" ] So, in this article we will be looking at a few of these strategies so that you can use them on your own website.
Content Marketing: Building Business Through Quality Advertising!
One of the best ways to quickly get your audience to respond and spread your brand is to appeal to human nature. One of the more famous stories is the one by Hotmail that used this tactic in order to gain popularity as an email provider. All they did was when someone created an email, they added in a link to their sign up page with the link text simply saying, "PS: I Love You. Get Your Free Email At Hotmail." This little link at the end of each email that its users sent out generated over 12 million new email user signups for Hotmail in less than a year. If this isn't content marketing genius, then I don't know what is!
Is Your Content Marketing Program Scaring Off Prospects?
Another popular tactic that can be used to quickly grow your content and audience is to start guest blogging. While there has been some uproar against blogging in recent times, this is still a tried and true method in order to get more people visiting your blog and improving your SEO and brand reach. All you have to do is reach out to other authority blogs in your niche and ask for a guest post. It is important that you provide a few possible guest post title ideas and make sure that you look at their blog in order to know what type of content they need.
A third content marketing growth hack is creating stronger calls to action in your content. For example, on your email sign up page or popup, instead of having a "close" button, you should instead write a line that makes people think twice about not signing up. For example, if your website is about helping people grow their business, you could have a call to action saying "yes, I want to grow my business: insert email address here" and then, instead of having a close button, you can have a line saying, "No, I'm not interested in growing my business." So, of course people want to grow their business and you would automatically increase your rate of email sign ups.
Does It Work To Tie In Content Marketing And SEO Into Your Marketing Plan?
Lastly, if you want your content to go viral, you need to make sharing it extremely easy. This means that you should have share now and tweet this buttons on each page. You can even encourage people to share your content by offering a free bonus if they share your page.
In closing, when it comes to content marketing, you need to constantly come up with new ideas and strategies. Innovation is one of the best and easiest ways to succeed in business and ensure that your brand gets the recognition and attention it deserves.
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